How to Leverage Social Media as a Founder or Business Owner: Lessons from Alex Hormozi

If you’re a founder or business owner looking to make the most of social media, take a page from the playbook of Alex Hormozi. Alex, a successful entrepreneur, mastered the art of leveraging social media to grow his business, build his brand, and reach millions. Here are the key lessons from his approach that you can use to level up your social media game.

The method he used I call the “Lean Content-Marketing Strategy”, which is an approach now commonly used by a lot of digital creators. It is the most efficient way to produce relevant-high volume content.

1. Define Your Purpose Clearly

The first step to leveraging social media effectively is to understand your “why”. Alex Hormozi didn’t just start posting without a plan. He had specific goals:

• Connect with high-value business owners and entrepreneurs who share his vision.

• Help smaller businesses scale up to become potential clients.

• Document his entrepreneurial journey to share insights on building successful companies.

By knowing exactly why he was creating content, Alex was able to craft messages that resonated with his target audience. For you, defining a clear purpose will help you focus your efforts and create content that speaks directly to the people you want to reach.

2. Embrace the Power of Consistency and Volume

One of Alex’s biggest revelations was understanding the power of consistency and volume. Most business owners think a few high-quality posts are enough, but Alex found that success on social media requires much more. After a conversation with Grant Cardone, he realized he needed to dramatically increase his content output — from just a few videos per week to 80 pieces of content weekly.

Why does this matter? The more you post, the more opportunities you have to engage with your audience. Alex’s approach led to over 1 million new followers in just six months. The takeaway here is simple: don’t just post occasionally; post consistently and in high volume to build momentum and keep your audience engaged.

3. Focus on Creating Relatable and Engaging Content

You don’t need to be a content wizard to create material that connects. Alex used a straightforward formula to craft content that worked:

• Test Your Ideas Regularly: He used platforms like Twitter to test out ideas and see what his audience liked. The posts that got the most engagement were repurposed into videos or longer-form content.

• Mix Short and Long Content: Alex combined short-form content (like quick video clips) to grab attention with long-form content (such as in-depth videos) to provide value and build trust.

• Make It Relatable: He shared personal stories, real-life experiences, and practical examples that his audience could connect with.

• Distribute Across Multiple Platforms: To maximize his reach, Alex didn’t just stick to one platform. He shared content on Instagram, YouTube, TikTok, and more, ensuring he reached different segments of his audience.

By focusing on content that is both engaging and relatable, you can build a stronger connection with your audience, encouraging them to follow, share, and interact with your brand.

4. Measure Success and Adapt

Alex’s social media strategy didn’t just bring in followers — it delivered tangible business results. In six months, he saw a surge in website traffic, from zero to 100,000 unique clicks per month, and saved millions on advertising costs due to his strong organic reach.

The lesson for founders? Measure your results and be willing to adapt. Monitor key metrics like follower growth, engagement rates, and website traffic to see what’s working. Use these insights to refine your strategy, double down on successful content, and continually improve your social media presence.

5. Make Social Media a Key Part of Your Growth Strategy

Alex Hormozi’s story shows that leveraging social media is about more than just gaining followers — it’s about achieving real business growth. By consistently producing valuable, engaging content, you can build your brand, reach new customers, and grow your business.

Key Take Aways

To apply these lessons, start by defining your purpose, commit to posting regularly and in high volume, create content that’s both engaging and authentic, and keep an eye on your metrics to adjust your strategy as needed. With dedication and a strategic approach, social media can become a powerful tool to help you achieve your business goals.

Enjoy the ride!