Generate Content Marketing Ideas in less than 15 mins (+ ChatGPT Prompt)

If you and your team struggle to come up with relevant content ideas to post about. This is the blog article for you!

In this article, ....

• You will identify your target audiences & their interests

• Learn about different types of content you can produce

• Learn how to leverage ChatGPT to come up with a bazillion content ideas

Get the set-up right: Post as an individual!

As a startup, you have one big advantage over large companies: your founders are still very visible! Use this power by having your founders promote and post about your business. People trust people more than brands, and posts from individuals get 10 times more engagement than brand posts (LinkedIn, 2024). Sharing your story makes you more relatable, and people love to see the face behind the brand. So, decide who on your team will share your work and journey with the world!

Find Your Target Groups: Who Do You Want to Talk to?

Think about who you want to reach on social media. Is it potential clients, business partners, or investors? Here’s the idea: have each team founder focus on one specific group. This way, each person can focus on building and expanding on one audience and tailor content to their needs.

Why is this a great idea? Here are three benefits:

1. Personalization: Create content that matches what each group cares about most.

2. Expert Positioning: Show that you are an expert in what your audience is interested in.

3. More Engagement: Get more meaningful interactions and feedback from the right people!

Content Topics for Each Target Audience: What Do They Care About?

Now, let’s dig into what your different audiences are interested in:

Business Partners

SO WHAT: Your potential business partners want to know the nuts and bolts of your business. Here’s what they care about:

• Company Vision and Mission

• Market Position and Differentiation

• Product or Service Overview

• Business Model and Revenue Streams

• Growth Strategy and Market Potential

• Customer Base and Segments

• Financial Health and Projections

• Team and Leadership

• Partnership Opportunities and Benefits

• Track Record and Success Stories

• Technology and Innovation

• Compliance and Risk Management

• Investment and Funding History

• Partnership Process

• Market Trends and Insights

• ...

Clients

SO WHAT: Clients are looking to understand who you are and how you can help them.

Make sure you cover:

• Who You Are: Company story, mission, and values

• What You Offer: Products or services, features, benefits, and unique selling points

• Proof of Value: Case studies, client testimonials, reviews, and success stories

• Pricing and ROI: Transparent pricing and potential return on investment

• How It Works: Demos, videos, infographics, or guides

• Customer Support: Level of support and service after the sale

• Security and Compliance: Data security and regulatory compliance

• Company Stability and Growth: Stability and growth plans

• Partnerships and Expertise: Relevant partnerships, certifications, and industry expertise

• How to Get Started: Clear calls to action (e.g., “Request a Demo,” “Contact Sales,” “Start a Free Trial”)

• ...

  
  

VCs / Funding

SO WHAT: Investors want to see that your startup has great potential.

Keeping constantly on their radar (even when you are not actively raising money) can become a great advantage when you are raising again. Focus on topics like:

Team

• Education / Skills

• Working Experience

• Motivation

• Advisory Board

• Prior Startup Experience

• Team Complementarity

  
  

Market

• Market Size / Potential

• Level of Competition

• Entry Barriers

• Growth and Trends

• Competition

• Exit Potential

  
  

Product

• Technology and IP

• Consumer Need

• Competitive Advantage

• Development Stage

Business Model

• Milestones / Roadmap

• Customer Acquisition

• Partnerships

Types of Content You Can Create: The 4A Framework

Now that you know who you’re talking to and what they care about, let’s create content! Almost all content can be sorted into four types:

• Actionable: How to do something (e.g., “How to Close Deals Faster as a Startup Founder”).

• Analytical: Why something happens, based on data or research (e.g., “Why Startups Fail: 5 Common Mistakes”).

• Aspirational: Motivation and inspiration (e.g., “From Zero to Hero: How I Built My Startup from Scratch”).

• Anthropological: Human behavior and psychology (e.g., “Why People Buy: The Psychology Behind Customer Decisions”).

Use ChatGPT to Generate a Week’s Worth of Content

Need content ideas? Let’s make it easy! Use what you know about your target group and their goals and type of content to generate content ideas.

Turn ChatGPT into your personal content machine:

“I am going to train you to become an Endless Idea Generation Machine. Here’s how it works: there are 4 types of ideas we can generate.

The 4 primary types of ideas are:

• Actionable

• Analytical

• Aspirational

• Anthropological

I will give you a topic, an audience (FOR WHO), and an outcome that audience desires (SO THAT), and you will generate 1 idea (written as a headline) for each type above. Do you understand?

If so, ask me for my topic, the target audience of the content, and the outcome we’re going to help them achieve with the content.”

And there you have it! With these steps, you’ll have a solid content strategy that helps you connect with the right people and grow your startup.

Ready to get started? Let’s do this!